ManTech is always trying to raise their brand profile, especially in the Defense space. They are often seen as a “nuts and bolts” service provider, there to manage systems not innovate. This campaign was created to showcase ManTech’s cutting edge capabilities, focusing on the carry over benefits for defense partners.

MY ROLE: Art Director

My team created literally hundreds of ads for vertical business publications, daily print ads, FSIs and Direct Mail solicitations, as well as monthly catalogs, TV spots, and promotional support for a reality TV show. From the beginning, it was a fast-paced sprint, full of fun work, crazy deadlines and incredible saves. 

MY ROLE:Creative Director, Art Director

Zero Suicide International is the premier research organization for suicide prevention. Facing an uptick in brand competition, they needed a new sophisticated look and feel that spoke to their research expertise and growing global footprint.

MY ROLE: Art Director | Creative Director | Strategist

The American Bankers Association desperately needed a new website that reflected their mission, goals and business needs. We did a quick discovery interviewing almost all of the staff and surveyed many of their members. We then created personas and Journey maps to bring everyone onboard with the new site ambitions. We then jumped into creating an elegant solution that reflected who the organization is to the membership. We also did an extensive content strategy that allowed them to find, archive, categorize and reuse important documents.

MY ROLE: Creative Director

This client was struggling with brand recognition. After 60 years of teaching the people how to speak and read english they realized they had a recognition problem. Their students didn’t understand the brand name and they struggled to define the services provided to them. The team did both quantitative and qualitative research and determined that they needed a change. Our team worked to develop numerous names and logos and finally were able to settle on the English Empowerment Center. From there we were able to design a simple clean look and feel that could be inexpensively produced. The new brand was recently launched and has received numerous kudos internally and in the marketplace.

MY ROLE: Creative Director, Art Director

ManTech, a leading federal government defense contractor, wanted to expand their footprint. My challenge was to help them grow their presence in the marketplace by highlighting their expertise.
The solution?
To create a flexible campaign that could shine a light on their growing strengths and bolster brand awareness for organic growth, make them a stand out on new contract work and recruit qualified talent. A win on all fronts.

MY ROLE: Art Director

This campaign utilized the entire metro space from escalator posters to hallway posters to fare-gate posters to floor mats. It was a huge brand awareness effort that leveraged ManTech’s most important defense capabilities and the critical role they play in our country’s security.

The Marine Corps is always looking for ways to better equip Marines for the real world. The hired us to research the plausibility of creating a program to teach Marines auto skills. They already had space and equipment on many bases. But they wanted to know if there was a market to expand the program. After a 6 week research project it was determined that the program was not viable. Instead we created a new on-base auto repair brand that service members could trust. Utilizing the Marine corps identity we created the logo, signage, 3D renders, marketing materials as well as a video to sell the in-store experience to the upper brass. This pilot program is currently in development.

MY ROLE: Experience Director, Art Director

Accenture S&CS division needed to promote their staffing and change management capabilities. We created this video to showcase S&SC’s strength, finding staff that is often difficult to source. We layered the skills needed with governmental imagery we created this very well received spot.

MY ROLE: Creative Director, Art Director

Promotional video for Accenture’s TMT Product

It is projects like this that make me realize how much of an impact design thinking can have on our country. In an effort to spur manufacturing growth and retrain American workers, the National Institutes of Standards and Technology needed to create an overarching brand for the Research Institutes they worked with, to bring manufacturing research into production. Our Mission was to create a brand and marketing strategy to help bring disparate organizations together. After extensive research and we had our team create mood boards, logos and positioning statements. We then workshopped the designs and then developed the branding materials to bring the effort to life.

MY ROLE: Creative Director

To celebrate their 15th anniversary, the UN Global Compact wanted a fresh new interface to showcase their vision, mission and global impact. The team interviewed, researched, and workshopped our recommendations to redesign the site in 12 weeks.

MY ROLE: Creative Director, Art Director

Purchasing health insurance is stressful. For those over 50 it can be a nightmare. AARP wanted promote it's insurance partnerships with members. Vetted by the experts at life over 50 AAPR health insurance can remove the stress of searching for the right plan. The team concepted, tested and ultimately refined this winning campaign over three years. Producing, Print, direct mail, banners, and microsites.

MY ROLE:
Creative Director, Art Director